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Marketing with classified ads

| by David Callan

You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.

Offline you'll have to pay for almost all classifieds you post, however online there are thousands of free sites which will allow you to post your ad and of course there are plenty of low-cost sites which will also except your ad.
Apart from the fact you can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much much larger audience than your local or national newspaper has so more people can potentially see your ad and act upon it.
You can post your ads online and you could have feedback and sales within a very short time as usually people just have to click on your URL for more info rather than make a phone call or send a letter.
Ads that are placed online are much cheaper than their offline counterparts, this is because space is not tight on the Internet as it is in a magazine or newspaper.
A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories.
A disadvantage of online classified ads to the webmaster is that it can be quite time consuming to do especially if you want any sort of success with them, which you obviously do. However many good pieces of software are becoming available which can automatically submit your ad to lots of these sites, they aren't cheap but if you're interested try doing a search for 'classified ad software' or something similar on Google.com or Yahoo.com.
Let's get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way you'll be posting to an area where people will actually be interested in your product, this is vital.
Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products and websites with ads too so you'll have to repost your ad regularly to stay near the top of the bunch, nobody will even see your ad if it's at the bottom of another 50 ads, will they?
Now on to the actual copy of your ad, since few classified sites allow you to post graphics you'll have to rely on your headline to grab the attention of the people scanning the ads in front of them. You can do this by using words like 'free', 'secrets', 'how-to' and other words which will make them curious to find out more. If you can, include your keywords in your headline as some classified sites will use the headline as the link to your site this in turn will help you when the search engines examine your link popularity.
Always target your market, if you sell a product for webmasters mention 'webmasters' in the headline and body, next you should mention what your product will do for them (i.e. the benefits of it. - how will it make their life easier).
I have read this in numerous places and now you're going to read it too, the idea with classified ads is to generate interest and not to actually sell anything there and then, that's far to hard to do, you want to get the reader wanting more information and you should give this to them through your website or autoresponder. This is why your ad body should always be short, concise and to the point, a big long page sales letter will scare people off.
Follow the above few tips and you should see some results, before you go I want to put this to you. Which is better paid or free classifieds? Well for me paid classifieds have always produced much better results, I think this is because advertising in "Free Classified Sites" has now become an almost automated task which means not many people actually visit and respond to classified ads. Submission spiders are wonderful creatures but aren't often interested in clicking on your well-crafted classified ad.
Two of the best places where you can place fee based ads which do bring results are AOL.com and Yahoo.com. Good luck!

The Reason Why It Is Easier To Succeed With A Franchise Offline Is The Very Same Reason Why Joining An Affiliate Program Makes So Much Sense Online

The most common arguments used to convert stubborn entrepreneurs to abandon their dreams and buy into a franchise are two-fold. It is pointed out to them that they will learn how to cultivate success from an established and already successful enterprise. And secondly they will be able to easily raise funds from their franchise business to finance their own dream business later.

The very same arguments hold true online for an affiliate program. By joining an already successful online company, an entrepreneur will have an excellent opportunity to learn a lot within a very short period of time. They will be able to get into the inside workings of a successful online venture and learn first hand what makes the whole thing work. Even more important, they will be able to learn practically how to successfully market online. This is the sort of knowledge that can be applied to their very own online business later.
Then affiliate programs are rapidly gaining a reputation of making many online entrepreneurs extremely prosperous. Meaning that it is easy to raise money for one'’ dream business later, by simply joining a good, reputable company’s affiliate program.

The Power Of The Referral In The Affiliate Program Business

Many entrepreneurs do not realize that one of the main reasons that affiliate programs have taken off so quickly has plenty to do with human nature. Given the same traffic, you will tend to accomplish much more sales by referring your traffic to your affiliate program site, rather than by trying to sell your very own product. The reason is simple. Human nature is such that a person will feel much more comfortable buying from a place that has been recommended to them. Even if the person who has made that recommendation is a total stranger.
That is the power of referral marketing that is at the core of affiliate marketing which made Amazon.com such a huge overnight success. Referral marketing is powerful and above all else, it works.
Little wonder that there are many more successful online entrepreneurs whose revenue comes from affiliate programs rather than those promoting and selling their very own products or services. This also explains why every new and not-so-new web site is looking for ways to launch and promote affiliate programs as an important part of their marketing strategy.

In Conclusion

If you are one of those would-be online entrepreneurs who have flatly refused to look at affiliate programs, then the information in this article should help you re-think your position and seriously reconsider your options

Why it's easier to make a huge income from affiliate programs rather than your own products

| by David Callan

Within the group of online entrepreneurs that are yet to succeed, you are bound to find some principled individuals who have rigidly and stubbornly stuck to the idea of insisting on wanting to succeed online with their very own product or service.

Naturally there is nothing wrong with this, except that it is much harder to achieve because promoting your very own product is much more difficult and involving online. It is actually much easier to simply select a few reputable affiliate programs and aggressively promote those ones. Past trends have shown that you are much more likely to quickly meet with huge success.

In fact contrary to what many people think, the affiliates industry is big and there is a growing number of super affiliates who regularly draw huge six figure checks on a monthly basis from a single affiliate program.

Comparing Affiliate Programs And Buying Into Franchises Offline

Actually what is emerging here is that affiliate programs are not very much different from super Franchises that many offline entrepreneurs have thrived on for decades. The idea is that you simply buy into an already successful and established brand and receive a turnkey system that you then simply implement and success comes almost automatically.
Joining successful and big name affiliate programs online is not very different from buying into an offline franchise. Only that you have the huge advantage of not being required to pay through the nose for the privilege of owning some famous franchise like McDonalds. For instance there are those online entrepreneurs who have done well with the Amazon.com affiliate program. In fact it is Amazon.com site that played a major role in legitimizing and

online marketing in 2011 : 4 things to do now to be prepared

This is the time of year that many of us are thinking about what we didn’t do in 2010 and what we should do for 2011.  Even professional online marketers have a long ‘to do’ list of things to improve their online marketing performance – made up of tasks to specifically improve ROI or something to save time and improve efficiency.  For those of you that are doing your own online marketing, this sort of tasks may be way down on your list, way below items more specifically related to your business.  These are the types of tasks that may not be ‘sexy’ and fun, which is why they are easily ‘put on the long finger’ (as they say in Ireland), but are critical to bring the best results from your online marketing activities.
Now is the time to get your online marketing ready for more success in 2011 and here are 4 things you should do this month — or first thing in January, if this is a busy month in your industry.

1. Complete your Online Marketing Plan

You may think you have a plan, maybe it’s in your head and you haven’t had time to put it down officially, but to get the most success from your online marketing efforts you need a proper online marketing plan.  Be realistic and be flexible, but not so much so that you let it slip.

• Identify your Target Market – See my article “Get Focused for a More Effective Marketing Campaign” which gives specific steps to do this and a sample format.
• Determine your Goals – Be specific. You don’t just want ‘more sales’; set a specific target and identify what kind of sales you want – from which revenue streams, from which of your sales efforts, etc.
• Outline your Resources – Staff (in-house and out sourced), other colleagues (suppliers, network buddies), social media connections, other ‘experts’ that may help you out; as well as hardware, software and any online applications you are using.
• Set out your Day to Day and 12 Month Plans – See my article “Timing is EVERYTHING in Online Marketing” for specific tips and a sample format.
• Establish an Online Marketing Policy – If you do have other people working with you it is important that you have agreed an online marketing policy to ensure that:
  • the content on your site, social media channels and all other online marketing efforts has a consistent voice
  • you have a plan for dealing with good and bad feedback (reviews, complaints, bad comments, etc.)
  • you are best utilising your resources in your Day to Day and 12 Month Plans
• Establish an Internet & Social Media Usage Policy – Ensure that members of your staff are not doing anything online that may offend or bring legal troubles to you or your business, as well as ensure best use of time for specific job related activities online and any personal time you may allow.

See my presentation 7 Steps to Business Success with Social Media Marketing for things to consider when setting up your Online Marketing Plan.

2. Get Your Website in Shape

1. Redevelop Your Site Using a Good Content Management System – Whether you use WordPress, Joomla, another open source application or a bespoke CMS from your web developer; make sure the system gives you the ability to:
   • fully add/edit/manage main pages of your site, as well as daily/weekly items like news, special offers, upcoming events etc. (whether you call that your blog or not) so you can have up to date, relevant content.
   • set unique Titles and Descriptions for each page/post of your website, which is critical for SEO, and also for feeding your site into Social Media channels.
   • generate an RSS Feed so that visitors can subscribe for updates via a feed reader or email
   • integrate with your Social Media Channels – Facebook ‘Like’ buttons, Tweet This, ShareIt, etc., as well as widgets showing your stream on your networks.
   • Ping search engines – posts correctly set up on WordPress sites can get into Google within minutes.
   • automatically create updated xml and html sitemaps.
   • post via email and mobile devices for more flexibility.
   • make sure you get properly trained in using the CMS so you can make best use of all these features.
2. Ensure that your site is ‘speaking to’ your Target Market
   • Is the content on your site relevant to them and addressing their needs?
   • Would the design be attractive to them?
   • Are you using the ‘language’ they are using?  Target Keyphrase Research is not only good for SEO, it’s a great marketing exercise, telling you what people are looking for in their own language.
   • Do you need to segment your site according to different segments of your target market?  On the site I did for the Kinsale Chamber of Tourism we did a weddings mini-site on a subdomain and are just completing mini-sites for Conferences and Golf.  WordPress networked sites are excellent for this as you can easily create new sites off the same installation and share posts, templates, etc.
   • Do you need to Geo-Target your site? Show different versions to people from different locations or using different languages?
   • Do your targets primarily view your site and interact online with you via desktop or mobile devices?  Is your site fully functional and attractive via mobile phones, iPads, etc.
3. Make your site more Search Engine Friendly If you haven’t already, do some studying up on SEO (using respected sources, please) and make sure:
   • your site is crawl-able – so that search engines access your content and follow the navigation to all the pages on your site.
   • you are using key phrases in all the important areas.
   • your download speeds are as fast as possible – optimize images, limit calls to external files, while keeping the main file small, etc.
   Google Webmaster Tools is a great resource for checking these areas

4. Organise your Data

Whether you use a professional CRM (possibly Online Marketing specific) application or an open source spreadsheet, make sure you can easily look at and utilise all of your data in one place:

1. Contact Details – Customers, prospects, suppliers and other important people (influencers in your industry, media, etc.) including the social media channels they are on.
2. Customer and Prospect Inter-Activity – Proposals, sales, enquiries, site visits and other interactions online and off.
3. Campaigns – PPC, Social Media, Email Marketing, Offline Marketing – who was targeted, who responded?
4. Referrals – Who is giving you good and not so good referrals? Who can you give good referrals to – a great way to build relationships?
5. Upselling and cross selling opportunities
6. Results – Can you easily see where your sales come from? Website, PPC and online marketing statistics should be integrated here along with information gathered offline.
7. Costs – How much did it cost you to make a sale? Which products/services bring the greatest/least ROI?
8. Project/Time Management – How much time are you spending on a sale or project? Are you using your time efficiently?
9. Team Management – Are you using all of your staff efficiently?  When team members are bringing in the best results?
10. Email Marketing Mailing List – Either run from your CRM or integrated with a third party provider.

So now you know what I will be doing between Christmas and New Year. One big task I tackled in 2010 was getting my website where I want it to be, using WordPress as a CMS and fully integrating my social media channels, but I have the more analytical tasks still to work on. I’ve written online marketing plans for loads of clients in the past couple of months, but mine is not quite complete.  My Google Analytics and SugarCRM need more customisation and data included to be more effective for me.
It is really hard to find time for these things when you are so busy in the day to day activities of your business, whether you are an online marketing professional or not.  So it’s important to find the time now and set up systems that will be easy to maintain throughout the year

Written By:

Ann Donnelly | Search Engine Optimization & Social Media

Marketing for Business | @ann_donnelly

For ten years Ann Donnelly has been helping businesses achieve their goals using the internet; starting with developing static brochure websites to now offering fully interactive, customizable ‘Web 2.0’ online communities that are optimized for best results on search engines and integrated with social media channels.